Trivia Night Success Story: Ferus Artisan Ales – Trussville, AL
Ferus recently gave us an interview to talk about our partnership with them and how its helped do two key things: build community and generate revenue. Read more below to get the scoop!
More Than Just Mondays: Real Revenue Growth
Monday nights at Ferus Artisan Ales in Trussville, AL aren’t just another day of the week, they’re the heartbeat of a growing community, thanks to Live Trivia nights with Challenge Entertainment. We recently caught up with the team at Ferus to talk about the impact of weekly game nights and what it’s done for their business, their guests, and the local vibe.
According to Ferus, the difference that Challenge Entertainment has made is clear: “Our Monday nights have definitely seen an increase in revenue for Live Trivia night. We love being a partner venue for Live Trivia in Trussville.”
In a world where Monday is often the slowest night in hospitality, our partnership has turned Ferus into a solidified revenue strategy. One that regularly draws crowds and has built a consistent boost in sales.
Building a True Community of Regulars
The most striking change has been in the clientele. Hosting Live Trivia hasn’t just brought in random players; it’s created a loyal following. “Hosting trivia has created a great community of regulars that we see every week.”
These aren’t just one-time guests, they’re friends who return, bringing new faces and energy every time. Attendance for Live Trivia nights continues to grow, with familiar teams consistently showing up and inviting new players to join the fun. It’s not just about filling seats; it’s about creating a buzz that keeps people talking and coming back.
Relationships at the Core
When asked about the biggest benefit, Ferus didn’t hesitate: “The relationships we have been able to create with our regular teams that play & the relationship with our Live Trivia host (Sam). The regulars always look forward to Sam and her infectious positive vibes each week. It’s crazy because its gotten to the point where the bartenders know most of the trivia players by name & will have their order ready before they even need to ask.”
This sense of belonging and familiarity is exactly what drives repeat business and makes a venue feel like a second home.
Marketing advice: ‘Word of mouth is always great!’
Ferus shared some simple, effective marketing advice: “Word of mouth is always great! I tell every table or patron that I interact with that we do Live Trivia on Mondays and I make that invite feel personal, because it is!” Beyond conversation, Ferus leverages their weekly email newsletter to feature Live Trivia alongside all of their upcoming events.
Takeaway for Other Venues
Ferus’s story is a reminder that game nights with Challenge Entertainment can be more than just entertainment. With our business-minded approach our game nights are a strategy for building revenue, loyalty, and real connections in your community. For venues looking to create the same magic, focus on relationships, consistency, and don’t underestimate the power of authentic communication and a personal invite.
Ferus Artesian Ales
Website: https://www.ferusales.com/
Address: 101 BEECH ST, SUITE 111, TRUSSVILLE, AL 35173
Find a Team Trivia and Pub Games Near You
Our Games
Find a Game That's Right for You and Your Team
Live Trivia nights at a pub near you are a great way for friends, family and coworkers to work together, tackle some tough questions and win prizes! Live Trivia is always free to play, and sometimes it even pays to be a know-it-all, so gather up your full-of-random-information friends and find a Live Trivia game night near you.
With SINGO Music Bingo, instead of listening for numbers to be called, you’re listening to your favorite music and matching the tunes to your SINGO game card. Go ahead and sing along! SINGO is fun for everyone, and if you can’t remember the song title, just ask your neighbor.
With Pub Poll, you’re rewarded for knowing what the most popular answer is, not necessarily what the correct answer is! Every week, players from around the country are surveyed and their answers are compiled for a six-round game. Go ahead and cheat all you like. Use your phone, consult Google, call your mom … Pub Poll isn’t about what you know, it’s about what you think others know.
Grab your Bingo cards and hold on to your hat; you’re in for a wild ride. Ballistic Bingo pairs traditional Bingo with spontaneous activities featuring anything from bar limbo and trash-can basketball to picture drawing, dart throwing, scavenger hunting, the newlywed/friend game or anything else your host can think of!
Music Match is a one of a kind trivia game that combines elements of all your favorite musical genres. Our Jockeys will get the crowd going as they play music that everyone will love...but there's a catch! Each song will only be played for a moment as your guests do their best to remember the details about those hits. This team based game will have guests working together and jamming out at the same time.
Want to Compete for Bigger Prizes? Join our National Trivia Leagues™
If you’re looking for more competition and want to win more cash, there’s never been a better time to Bring a Team and Win Some Green™. Join our 2024 National Trivia Leagues™ today!
