From Beer Hall to Brain Brawl: How Lakefront Brewery Became Home to Milwaukee’s Best Trivia Night
Every great trivia night needs three things: an amazing venue, a welcoming crowd, and top-tier entertainment. At Lakefront Brewery in Milwaukee, Wisconsin, those elements have come together to create one of the most celebrated and successful weekly trivia nights in the country.
Brought to life by Challenge Entertainment, Lakefront’s Wednesday night trivia has become more than just a midweek event—it’s a destination. With an average turnout of 15–30 teams every week and multiple awards under its belt, this show is a shining example of what’s possible when a great venue and great entertainment join forces.
A Brewery with Heart, History, and Hops
Lakefront Brewery’s success story starts long before the first trivia question was ever asked. Founded in 1987 by brothers Russ and Jim Klisch, what began as a homebrewing experiment in their Milwaukee home grew into a nationally recognized craft brewery. Over the decades, Lakefront has become known for its innovation, sustainability, and dedication to community—pioneering the country’s first certified organic beer and first gluten-free beer with New Grist.
The brewery’s riverside location, built in a former power plant, offers the perfect backdrop for both beer lovers and event-goers. It’s a vibrant, welcoming space where locals gather to enjoy award-winning brews, delicious food, and of course, some of the best trivia in Milwaukee.
A National Trivia Success Story—Built Week by Week
For over four years, Challenge Entertainment has partnered with Lakefront Brewery to host a consistently packed and high-energy trivia night that keeps guests coming back. This isn’t just a casual gathering—it’s a proven, award-winning production.
- Recognition includes:
- Finalist of the 2021 Milwaukee Magazine Readers Choice Award
- Winner of the 2023 Milwaukee Magazine Readers Choice Award
- Winner of the 2024 Shepherd Express Best of Milwaukee Award
These accolades weren’t won overnight. They’re the result of consistent quality, a dedicated following, and a venue willing to make Wednesday nights a priority. It’s a powerful reminder: any venue, in any city, can become an award-winning trivia hotspot with the right combination of energy, engagement, and a little help from Challenge Entertainment.
Here’s What a Winning Night Looks Like
Lakefront Brewery – Milwaukee, WI
Every Wednesday | 6:30 PM – 8:30 PM
Free to Play | Reservations Recommended
From our main stage to your table, battle it out with other groups to reign knowledge supreme.
Starting at 6:30 PM, Justin from Challenge Entertainment takes the mic and transforms this lively beer hall into a full-blown competition of wit, memory, and music. With Lakefront Brewery gift cards up for grabs, bragging rights on the line, and an always-eager crowd, the energy is unmatched.
Expect a mix of pop culture, history, music, and themed rounds designed to entertain and challenge. And with 10–20 teams competing weekly, every game is a true battle of brains.
Your Venue Could Be Next
What’s happening at Lakefront Brewery is proof of what’s possible when trivia is done right. This isn’t just a story about Milwaukee—it’s a blueprint for venues across the country. With the support of Challenge Entertainment, your brewery, bar, or restaurant could become the go-to trivia destination in your city.
Whether you’re a manager looking for fun weekly events to boost traffic, or a trivia lover wondering where to find Live Trivia tonight near me, know this: Lakefront Brewery’s success can happen anywhere.
Ready to Join the Ranks of Award-Winning Trivia Nights?
Challenge Entertainment hosts hundreds of weekly shows across the U.S., turning casual nights out into unforgettable, community-building events. The next great trivia night could be just around the corner—at your venue, in your neighborhood, with your people.
Want to learn more or bring Live Trivia to your location? Search for Live Trivia tonight near me or connect with us at Challenge Entertainment to get started.
Because every great venue deserves its own “Lakefront” moment.
Let’s make trivia history—one question at a time.
Find a Team Trivia and Pub Games Near You
Our Games
Find a Game That's Right for You and Your Team
Live Trivia nights at a pub near you are a great way for friends, family and coworkers to work together, tackle some tough questions and win prizes! Live Trivia is always free to play, and sometimes it even pays to be a know-it-all, so gather up your full-of-random-information friends and find a Live Trivia game night near you.
With SINGO Music Bingo, instead of listening for numbers to be called, you’re listening to your favorite music and matching the tunes to your SINGO game card. Go ahead and sing along! SINGO is fun for everyone, and if you can’t remember the song title, just ask your neighbor.
With Pub Poll, you’re rewarded for knowing what the most popular answer is, not necessarily what the correct answer is! Every week, players from around the country are surveyed and their answers are compiled for a six-round game. Go ahead and cheat all you like. Use your phone, consult Google, call your mom … Pub Poll isn’t about what you know, it’s about what you think others know.
Grab your Bingo cards and hold on to your hat; you’re in for a wild ride. Ballistic Bingo pairs traditional Bingo with spontaneous activities featuring anything from bar limbo and trash-can basketball to picture drawing, dart throwing, scavenger hunting, the newlywed/friend game or anything else your host can think of!
Music Match is a one of a kind trivia game that combines elements of all your favorite musical genres. Our Jockeys will get the crowd going as they play music that everyone will love...but there's a catch! Each song will only be played for a moment as your guests do their best to remember the details about those hits. This team based game will have guests working together and jamming out at the same time.
Want to Compete for Bigger Prizes? Join our National Trivia Leagues™
If you’re looking for more competition and want to win more cash, there’s never been a better time to Bring a Team and Win Some Green™. Join our 2024 National Trivia Leagues™ today!
